The National Library of Medicine recently uploaded a series of webcast recordings entitled Better health: Evaluating health communication.
[This series highlights] innovative approaches and best practices in evaluating health communication. As the National Institutes of Health (NIH) and NLM diversify their use of mass communication channels to dispatch health information, a fresh consideration of evaluation’s cutting edge is timely and important.
Lecture 1: “Evaluating Health Communication Programs to Enhance Health Care and Health Promotion” Speaker: Gary L. Kreps Ph.D., University Distinguished Professor, Chair, Department of Communication and Director of the Center for Health and Risk Communication, George Mason University. Dr. Kreps’ expertise areas include health communication and behavioral change, health promotion, and risk communication. Prior to his appointment at George Mason, Dr. Kreps was the founding chief of the Health Communication and Informatics Research Branch at the National Cancer Institute. Link
Lecture 2: “The Brave New World of Health Communication Evaluation” Speakers: Nancy Harrington, Ph.D., Professor, Associate Dean for Research, Department of Communication, College of Communication and Information, University of Kentucky. Dr. Harrington specializes in eHealth, persuasive message design, tailored messaging, and physician-patient communication. Linda Neuhauser, DrPH., Clinical Professor of Community Health and Human Development, Co-Principal Investigator of Health Research for Action, School of Public Health, University of California – Berkeley. Dr. Neuhauser specializes in the development of health promotion programs through the use of community participatory health intervention research, and user-centered study design. Discussant: Gary L. Kreps Ph.D., University Distinguished Professor, Chair, Department of Communication and Director of the Center for Health and Risk Communication, George Mason University. Link
Lecture 3: “Evaluating Health Literacy: The Critical Next Step for Advancing the Field and Our Ability to Target Interventions” Speaker: Andrew Pleasant, Ph.D., Health Literacy and Research Director, Canyon Ranch Institute; The Ohio State University College of Nursing. A pioneer in health literacy research and evaluation, Dr. Pleasant is a member of the Institute of Medicine’s Roundtable on Health Literacy and the Scientific Committee of the International Public Communication of Science and Technology Network. Discussant: Gary L. Kreps Ph.D., University Distinguished Professor, Chair, Department of Communication and Director of the Center for Health and Risk Communication, George Mason University. Link
Lecture 4: “Quantifying the Health Information Revolution: Triangulation in an Era of Big Data” Speaker: Brad Hesse, Ph.D., Chief, Health Communication and Informatics Research Branch, National Cancer Institute (NCI). Dr. Hesse directs several of NCI’s cancer communication research initiatives, including the Health Information National Trends Survey (HINTS) and the Centers of Excellence in Cancer Communication (CECCR). Link
Lecture 5: “The Center for Medicare and Medicaid Innovation: Promoting Accountability to Improve Health, Healthcare Quality, and Reduce Costs” Speaker: William Shrank, M.D., MSHS, Director, Rapid Cycle Evaluation Group, Center for Medicare and Medicaid Innovation, Centers for Medicare and Medicaid Services. Dr. Shrank leads the evaluation of payment and health-system delivery reform programs supported by the Innovation Center as well as all Congressionally mandated demonstration programs. He also serves as part-time faculty in the Division of Pharmacoepidemiology and Pharmacoeconomics as Brigham and Women’s Hospital, Harvard Medical School. Link